Tonchinette

With the success of Tonchin already a New York fixture, the opportunity emerged to bring the same beloved bowl to guests looking for something quicker—without sacrificing an ounce of quality. LMNOP built Tonchinette's identity as a direct extension of Tonchin's visual and verbal DNA, simplified and streamlined to signal a faster, counter-style service model. The result is a brand that reads as unmistakably kin to its parent, while standing entirely on its own: a unified system, differentiated equity, and a name that does the explaining for you —ette, small and swift, built for a bowl you can eat on the go.