![A cocktail and menus at Sunday in Brooklyn](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_1.jpg)
Sunday in Brooklyn
Brooklyn, NY
Evoking relaxed Sunday vibes with a brand refresh.
Sunday in Brooklyn, a beloved Williamsburg institution, lives up to its name, with a sun-drenched atmosphere and brunch menu that makes every week worth it. LMNOP refreshed the all-day restaurant’s brand to complement its cool vibes and inviting approach to casual fine dining.
We developed a layered identity system centered around playful — and delightfully wacky — illustrations, varied enough to allow for a range of applications on notebooks, coasters, to-go bags, merch, and more. A playful pattern of blue and green stripes brings consistency and even more fun to Sunday in Brooklyn’s visual language. The end result is a brand that looks the way every Sunday should feel: energetic, adventurous, and full of surprises.
Services
- Apparel + Merchandise
- Collateral Systems
- Illustration
- Menu Design
- Signage + Wayfinding
Collaborators
![Sunday in Brooklyn collateral suite](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_2-1024x666.jpg)
![Sunday in Brooklyn illustration](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_4a-788x1024.jpg)
![Sunday in Brooklyn cocktails](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_4b-788x1024.jpg)
![Sunday in Brooklyn menus](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_16-1024x666.jpg)
![Sunday in Brooklyn menus and snacks](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_5-1024x666.jpg)
![A cocktail and a scone](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_6a-788x1024.jpg)
![Sunday in Brooklyn tissue and paper straws](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_6b-788x1024.jpg)
![A latte and Sunday in Brooklyn coffee cards](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_7-1024x666.jpg)
![Avocado toast at Sunday in Brooklyn](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_8a-788x1024.jpg)
![Sunday in Brooklyn takeout bags](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_8b-788x1024.jpg)
![Sunday in Brooklyn business cards](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_9-1024x666.jpg)
![Sunday in Brooklyn tote and menu with drinks](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_10a-788x1024.jpg)
![Stack of Sunday in Brooklyn menus](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_10b-788x1024.jpg)
![pen and ink illustration of a landscape](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_11_b-01-1024x300.jpg)
![Sunday in Brooklyn staff uniform](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_12a-788x1024.jpg)
![Stacks of Sunday in Brooklyn postcards](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_12b-788x1024.jpg)
![Sunday in Brooklyn collateral and merch](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_14-1024x666.jpg)
![Sunday in Brooklyn VIP keychain](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_15a-788x1024.jpg)
![a scone and Sunday in Brooklyn menus](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_15b-788x1024.jpg)
![Sunday in Brooklyn menus](https://www.lmnopcreative.com/wp-content/uploads/2020/07/LMNOP_SIB_17-1024x666.jpg)
- All
- Apparel + Merchandise
- Art Direction
- Brand Architecture
- Brand Identity
- Brand Narrative
- brand strategy
- Collateral Systems
- Content Creation
- content strategy
- Copywriting
- creative direction
- development liaison
- E-Commerce
- Editorial
- Identity Systems
- Illustration
- integration support
- Menu Design
- Naming
- Packaging
- Photography
- Signage + Wayfinding
- Social Media
- UI / UX Design
- Uniforms
- Wallpaper + Murals
- Web Design