Sunday in Brooklyn

Sunday in Brooklyn, a beloved Williamsburg institution, lives up to its name, with a sun-drenched atmosphere and brunch menu that makes every week worth it. LMNOP refreshed the all-day restaurant’s brand to complement its cool vibes and inviting approach to casual fine dining.

We developed a layered identity system centered around playful — and delightfully wacky — illustrations, varied enough to allow for a range of applications on notebooks, coasters, to-go bags, merch, and more. A playful pattern of blue and green stripes brings consistency and even more fun to Sunday in Brooklyn’s visual language. The end result is a brand that looks the way every Sunday should feel: energetic, adventurous, and full of surprises.