NAMI NORI New York City

Tucked into a tiny storefront in Greenwich Village, Nami Nori offers an intimate omakase-style experience in a neighborhood restaurant atmosphere.

Nami Nori's founders were inspired by their fine dining experience at Masa to create an inclusive Japanese restaurant. Nami Nori balances accessibility with a dedication to quality; creativity with a respect for traditional techniques. LMNOP worked closely with the client team to develop a visual system that reflected the restaurant's ethos. Inspired by precise Japanese craftsmanship, the brand elements draw inspiration from several traditional artisan techniques. Wood block prints informed our hand-illustrated brand mark. Boro patches and kintsugi inspired the simple indigo secondary mark with foiled copper accent. Our casual word mark recalls the rhythm of the ocean, a reference to the meaning of Nami. We stayed connected with MNDPC, the interior designers, throughout the design process to ensure that branding and interior elements were harmoniously integrated. Interior and food photography by Sebastian Lucretio.

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