New York, NY
Branding a law firm to truly reflect its clients.
Helbraun Levey is the counsel of record for some of the best and most design-forward hospitality brands in New York City. To mirror the values of its clientele, LMNOP created an elegant brand identity with a contemporary edge. The firm’s expertise and professionalism is expressed through a foundation of classic corporate elements: a subdued color palette, elegant typography, and minimal patterns. In contrast, we created digital collages that reflect Helbraun Levey's spirited nature. To convey a sense of partnership and collaboration, the brand photography is set in its clients’ hospitality spaces, rather than a stuffy law office.