living room looking into dining room


Detroit, MI

Creating a “plant parent” brand that strikes a balance between achievable and aspirational.

Bloomscape needed to express an ease and simplicity for shipping beautiful, living-room ready plants, and make caring for those plants feel less daunting to the consumer.

LMNOP developed a clear and inviting brand system with illustrated plant care cards and shipping boxes. A custom website delivers an e-commerce experience that allows users to easily select plants based on their needs, and provides plant details in a visual, approachable format. We continue to conceptualize and art direct a stylish-yet-achievable plant parent lifestyle for all of Bloomscape’s photography, inspiring city dwellers to grow their own indoor jungles.


  • Art Direction
  • Brand Narrative
  • Collateral Systems
  • Content Creation
  • E-Commerce
  • Identity Systems
  • Illustration
  • Packaging
  • Photography
  • Social Media
  • Web Design