BLOOMSCAPE Detroit, MI

Living room ready potted plants delivered to your door.

Bloomscape set out to show that plant parenting doesn't have to be intimidating. LMNOP developed a brand system + packaging with a clear, inviting presence that puts potential plant parents at ease. Custom-illustrated plant care cards provide valuable guidance and do double duty as artwork, providing an opportunity for customers to get comfortable with the brand's recognizable visuals. Bloomscape is the first online plant retailer to revolutionize safe shipping that ensures delivery of healthy, full grown plants right to your door. Leaf illustrations at a bold scale wrap shipping boxes in the brand's signature peach. One-color printing keeps costs low and visual impact high, especially when paired with green packing tape. A custom website delivers an e-commerce experience that allows users to easily select plants based on their needs, providing plant details in a visual, approachable format. Bloomscape's blog and social outlets show a plant parenting lifestyle that's achievable rather than aspirational, providing city-dwellers with all the tools they need to start growing an indoor jungle.

MORE PROJECTS

MORE PROJECTS