bottles of Seriously Unsweetened seltzer

Seriously Unsweetened

New York City

Reflecting a product’s purity with serious simplicity.

Seriously Unsweetened isn’t just any sparkling water. It’s 100% organic, without sugar or artificial flavors. LMNOP developed a brand that expresses the product’s clean taste, making a statement with a less-is-more approach. The identity system features bold iconography to showcase the company’s range of offerings — apple, lemon-lime, and straight-up. For a website as bright as the beverages themselves, we created vibrant product photography, and a sharp layout that allows the images to shine.


  • Brand Narrative
  • Packaging
  • Web Design