THE DECO New York City

The Deco is an elevated food hall experience with a carefully curated selection of vendors in NYC's Garment District.

The Deco challenges the casual food hall experience that we've come to expect. Based in the glamour of the jazz age, LMNOP created an identity that celebrates New York's five boroughs. Working closely with Carpenter + Mason throughout the process, branding and interior design integrate seamlessly. The graphic devices integral to the visual system find their way into tiles and light fixtures. In an expansive space with multiple vendors, signage had to do some fairly heavy lifting, so LMNOP developed solutions that fulfill their utilitarian purpose without skimping on the high touch feel that makes The Deco a unique experience. Leaving no stone unturned, the custom wallpaper in the WC is one of our favorite brand expressions. Using signature Art Deco linework, we created unique repeats and murals rife with cheeky surprises and bold color. Images shot by Emily Andrews.

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