a still life featuring ice cream


Brooklyn, NY

Infusing a brand with unexpected flavors.

Based in Brooklyn, OddFellows is proud to be unusual. The beloved shop is known for getting experimental with ice cream, serving hundreds of flavors from the classic to the straight-up weird. Its brand needed to align with its innovative, creative spirit.

LMNOP used bright colors and a bold type treatment to incorporate OddFellows’ inventive personality into its brand identity. And since no two OddFellows flavors are the same, we designed an array of unique pint patterns, sure to stand out on shelves when they hit stores in the near future. A soon-to-launch website offers a streamlined user experience, making it as simple as it is satisfying to grab a pint.


  • Art Direction
  • Brand Narrative
  • Collateral Systems
  • Copywriting
  • E-Commerce
  • Identity Systems
  • Illustration
  • Packaging
  • Photography
  • Wallpaper + Murals
  • Web Design