![a still life featuring ice cream](https://www.lmnopcreative.com/wp-content/uploads/2020/07/OF-landing-banner.jpg)
Oddfellows
Brooklyn, NY
Infusing a brand with unexpected flavors.
Based in Brooklyn, OddFellows is proud to be unusual. The beloved shop is known for getting experimental with ice cream, serving hundreds of flavors from the classic to the straight-up weird. Its brand needed to align with its innovative, creative spirit.
LMNOP used bright colors and a bold type treatment to incorporate OddFellows’ inventive personality into its brand identity. And since no two OddFellows flavors are the same, we designed an array of unique pint patterns, sure to stand out on shelves when they hit stores in the near future. A soon-to-launch website offers a streamlined user experience, making it as simple as it is satisfying to grab a pint.
Services
- Art Direction
- Brand Narrative
- Collateral Systems
- Copywriting
- E-Commerce
- Identity Systems
- Illustration
- Packaging
- Photography
- Wallpaper + Murals
- Web Design
Collaborators
![](https://www.lmnopcreative.com/wp-content/uploads/2020/07/ODDFELLOWS_FOR_LMNOP_WEBSITE4-1024x652.jpg)
![a latte and colorful donut](https://www.lmnopcreative.com/wp-content/uploads/2020/07/Oddfellows-11-1024x683.jpg)
![OddFellows collateral](https://www.lmnopcreative.com/wp-content/uploads/2020/07/lm_1805_7168-176_2-01-1024x683.jpg)
![oddfellows takeout bags](https://www.lmnopcreative.com/wp-content/uploads/2020/07/lm_1805_7168-243_2-01-1024x683.jpg)
![stacks of OddFellows coffee cups](https://www.lmnopcreative.com/wp-content/uploads/2020/07/Oddfellows-40_2-01-1024x688.jpg)
![The ice cream counter at OddFellows](https://www.lmnopcreative.com/wp-content/uploads/2020/07/181012_Baltz_OddfellowsDumbo-6-1024x683.jpg)
![](https://www.lmnopcreative.com/wp-content/uploads/2020/07/ODDFELLOWS_FOR_LMNOP_WEBSITE3-1024x652.jpg)
![A colorful cup of ice cream](https://www.lmnopcreative.com/wp-content/uploads/2020/07/OF_3-950x1024.jpg)
![](https://www.lmnopcreative.com/wp-content/uploads/2020/07/ODDFELLOWS_FOR_LMNOP_WEBSITE6-805x1024.jpg)
![A minty milkshake](https://www.lmnopcreative.com/wp-content/uploads/2020/07/lm_1805_7168-221-B_2-01.jpg)
![](https://www.lmnopcreative.com/wp-content/uploads/2020/07/ODDFELLOWS_FOR_LMNOP_WEBSITE5-805x1024.jpg)
![](https://www.lmnopcreative.com/wp-content/uploads/2020/07/ODDFELLOWS_FOR_LMNOP_WEBSITE8-805x1024.jpg)
![](https://www.lmnopcreative.com/wp-content/uploads/2020/07/ODDFELLOWS_FOR_LMNOP_WEBSITE7-805x1024.jpg)
![pints of OddFellows ice cream](https://www.lmnopcreative.com/wp-content/uploads/2020/07/DSC09689_2-01.jpg)
![A stack of OddFellows coffee cups](https://www.lmnopcreative.com/wp-content/uploads/2020/07/lm_1805_7168-193-c_2-01.jpg)
![pints of ice cream viewed from above](https://www.lmnopcreative.com/wp-content/uploads/2020/07/DSC09903_2-01.jpg)
![](https://www.lmnopcreative.com/wp-content/uploads/2020/07/ODDFELLOWS_FOR_LMNOP_WEBSITE2-1024x652.jpg)
![Sam Mason standing in front of OddFellows mural](https://www.lmnopcreative.com/wp-content/uploads/2020/07/Portrait-2_2-01-1024x676.jpg)
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- Apparel + Merchandise
- Art Direction
- Brand Architecture
- Brand Identity
- Brand Narrative
- brand strategy
- Collateral Systems
- Content Creation
- content strategy
- Copywriting
- creative direction
- development liaison
- E-Commerce
- Editorial
- Identity Systems
- Illustration
- integration support
- Menu Design
- Naming
- Packaging
- Photography
- Signage + Wayfinding
- Social Media
- UI / UX Design
- Uniforms
- Wallpaper + Murals
- Web Design