GRAND RAPIDS CHAIR CO. Grand Rapids, MI

Life's too short for ugly furniture.

Family-owned Grand Rapids Chair Co. has been creating high-quality furniture for the food service industry for 20 years. Choosing to manufacture all their tables and chairs in their Michigan facility, GRCC is committed to contemporary industrial design and making customization easy and affordable. For this brand refresh, LMNOP developed a clean + modern system based on a logo and typography nodding to GRCC's manufacturing background. Paired with vibrant photography that reflects their clients' social spaces, GRCC's identity is brought up to speed with their beautifully designed furniture.

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