![A row of metal wire chairs in different colors](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC_2_-1.jpg)
Grand Rapids Chair Co.
Grand Rapids, MI
Updating a legacy brand to reflect an evolving industry
Grand Rapids Chair Co has created furniture for the hospitality industry for over 20 years, and needed to update their brand to express an artisanal history and a commitment to contemporary design.
LMNOP developed a clean and modern system based on a logo and typography that nods to GRCC's family-owned, Michigan-based manufacturing background. We paired some cheeky copy with vibrant photography to add more personality and energy to the brand, as well as reflect their clients’ social spaces. The design system and brand guidelines are continually applied to GRCC’s seasonal lookbooks and ongoing content creation.
Services
- Art Direction
- Brand Narrative
- Collateral Systems
- Copywriting
- Editorial
- Identity Systems
- Photography
- Web Design
Collaborators
![Suite of GRCC collateral](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC_11_-1024x666.jpg)
![GRCC logo](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC_1_-1024x666.jpg)
![Suite of GRCC stationery](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC_8_-1024x666.jpg)
![GRCC notebooks](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC__-949x1024.jpg)
![GRCC notebook](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC_14_-1024x666.jpg)
![envelope covered in GRCC stickers](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC_18_-1024x666.jpg)
![GRCC pencils](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC_17_-1024x666.jpg)
![GRCC look books](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC_3_-1024x666.jpg)
![Artistic shot of chairs with man and cactus](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC_5_-1024x666.jpg)
![Banquette with tables and chairs in a restaurant](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC_13_-1024x666.jpg)
![An attractive chair](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC_6_-1024x666.jpg)
![Outdoor furniture and woman lying on ground](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC___-1024x924.jpg)
![Table and chairs in a restaurant](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC_16_-1024x666.jpg)
![Woman and colorful chairs](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC_7_-1024x666.jpg)
![Outdoor furniture and fruits](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC______2-873x1024.jpg)
![Papaya and fruits on table](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC_______-678x1024.jpg)
![single Half Hurdle barstool and tagline](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC_12_-1024x666.jpg)
![Cocktail on a table with chair](https://www.lmnopcreative.com/wp-content/uploads/2020/06/3536_11_LM_GRCC_Lookbook5-19321_R2_RGB_2-01-683x1024.jpg)
![overhead shot of cafe tables](https://www.lmnopcreative.com/wp-content/uploads/2020/06/3536_10_LM_GRCC_Lookbook5-19235_R2_RGB_2-01-764x1024.jpg)
![attractive seating area with pink pillows](https://www.lmnopcreative.com/wp-content/uploads/2020/06/3536_09_LM_GRCC_Lookbook5-19482_R2_RGB_2-01-732x1024.jpg)
![Single Brooke chair and tagline](https://www.lmnopcreative.com/wp-content/uploads/2020/06/LMNOP_GRCC_15_-1024x666.jpg)
Sort
- All
- Apparel + Merchandise
- Art Direction
- Brand Architecture
- Brand Identity
- Brand Narrative
- brand strategy
- Collateral Systems
- Content Creation
- content strategy
- Copywriting
- creative direction
- development liaison
- E-Commerce
- Editorial
- Identity Systems
- Illustration
- integration support
- Menu Design
- Naming
- Packaging
- Photography
- Signage + Wayfinding
- Social Media
- UI / UX Design
- Uniforms
- Wallpaper + Murals
- Web Design