Building an identity with enough character to stand alone while fitting in.
Share plates combine influence from southern France and Italy with local New England ingredients, served alongside elevated cocktails, wine, and local beers. Inspired by the delights of curiosity, this visual system is rooted in the notion of prioritizing surprise and discovery. Illustrations in a raw, graphic style add whimsy to classic sans serif typography, speaking to the spirit and fluid energy of not only the restaurant but the Faraway Hotel. The identity system had to have visual interest strong enough to stand alone while fitting within Faraway's visual equity.