Los Angeles, CA

Conscientious—not clinical—skincare formulated with powerful botanicals with a purpose.

The founders of Lula set out to create brand that connected with a woman who was down-to-earth but prioritized herself. In the development of this luxury clean beauty brand, LMNOP crafted a narrative and visual identity that is carried through to every expression, both physical and digital.


  • Art Direction
  • Brand Identity
  • Brand Narrative
  • Copywriting
  • Packaging
  • Photography
  • Social Media
  • Web Design