Via Locusta

Philadelphia, PA

Casual dining on Rittenhouse Square from Philadelphia’s favorite restaurant group.

Schulson Collective approached LMNOP to brand its latest concept, a spirited all-day Italian bistro where locals are equally happy to sip coffee, host a lunch meeting, or celebrate a special anniversary. LMNOP built a system driven by kinetic typography and complemented by a simple perfect circle, a graphic device that speaks to sharing food and conversation. Inspired by the soft lines and solid materiality of the interiors by Home Studios, the Via Locusta color palette calls to mind the Italian countryside viewed through a modern lens.


  • Art Direction
  • Brand Identity
  • Collateral Systems
  • Illustration
  • Menu Design
  • Signage + Wayfinding
  • Social Media
  • Uniforms