Dream Machine illustration

Dream Machine

Brooklyn, NY

Setting the tone for an immersive experience inspired by dreams.

The creators of Dream Machine transformed an abandoned retail space in Williamsburg into an interactive, Instagram-worthy wonderland.

To reflect the nine-room exhibit’s surrealist aesthetic, LMNOP designed a brand evocative of the quirky elements one might have in a dream, with playful typography and whimsical illustrations. Photographic collages made a dreamy impression on social media, in print, and through wayfinding signage on site. The lively brand set the tone for a pop-up paradise where viewers can drift away and let their imaginations run wild.


  • Collateral Systems
  • Identity Systems
  • Illustration