![Woman sitting on bed](https://www.lmnopcreative.com/wp-content/uploads/2020/03/LMNOP_EXTRA-scaled.jpg)
Extra
Building a distinct and modern brand to connect a universe of other brands.
Extra is a digital product-placement platform that connects emerging brands and hospitality venues — two distinct groups that should feel aligned with its vision, look, and feel. The trick was creating a strong visual identity while still creating a neutral space for clients and partners to shine. The visuals also had to work among a number of different applications — Extra’s website being first and foremost.
LMNOP developed a system of brand elements that can be combined to varying effects: more subdued when showcasing partner products, and more confident when Extra needs to stand on its own. For a prominent digital presence, we created distinct lifestyle photography with Zach & Buj (experts in product styling and interiors) to capture the excitement of brand discovery in luxe hospitality settings.
Services
- Art Direction
- Collateral Systems
- Copywriting
- Identity Systems
- Illustration
- Photography
- Web Design
Collaborators
![Extra brand mark](https://www.lmnopcreative.com/wp-content/uploads/2020/03/LMNOP_Extra_2A-788x1024.jpg)
![Bathroom vanity still life](https://www.lmnopcreative.com/wp-content/uploads/2020/03/LMNOP_Extra_2B-1-788x1024.jpg)
![Extra comment card on tray](https://www.lmnopcreative.com/wp-content/uploads/2020/03/LMNOP_Extra_4A-788x1024.jpg)
![Illustration of woman on couch with laptop](https://www.lmnopcreative.com/wp-content/uploads/2020/03/EXTRA_illustrations-05.png)
![Smeg fridge still life](https://www.lmnopcreative.com/wp-content/uploads/2020/03/LMNOP_Extra_4B-788x1024.jpg)
![Extra info cards and envelopes](https://www.lmnopcreative.com/wp-content/uploads/2020/03/LMNOP_Extra_5-1024x666.jpg)
![Still life with mocktails](https://www.lmnopcreative.com/wp-content/uploads/2020/03/LMNOP_Extra_6A-788x1024.jpg)
![Extra tagline](https://www.lmnopcreative.com/wp-content/uploads/2020/03/EXTRA_TAGLINE_WAVE_CIRCLE_K-01-1024x731.png)
![illustration of woman on chaise lounge](https://www.lmnopcreative.com/wp-content/uploads/2020/03/EXTRA_illustrations-02.png)
- All
- Apparel + Merchandise
- Art Direction
- Brand Architecture
- Brand Identity
- Brand Narrative
- brand strategy
- Collateral Systems
- Content Creation
- content strategy
- Copywriting
- creative direction
- development liaison
- E-Commerce
- Editorial
- Identity Systems
- Illustration
- integration support
- Menu Design
- Naming
- Packaging
- Photography
- Signage + Wayfinding
- Social Media
- UI / UX Design
- Uniforms
- Wallpaper + Murals
- Web Design