Hamptons are for the birds, we’d rather be here.
The minds behind the Lower East Side’s Beauty and Essex came together to grace our city with this beach-house-inspired gem. As soon as you step into Out East, you’re transported to a carefree summer oasis, complete with a boardwalk on the ceiling, a 6ft antique map of Long Island, and an entire wall full of tchotchkes. Our goal was to reflect the whimsical character of the interiors through the branding. With a casual hand-drawn logo, typography and illustrations we bring the spirit of Out East to life.
Interior and food photography Liz Clayman.
PHOTOGRAPHY + STYLING
UX / UI