Mr Purple collateral suite

Mr. Purple

New York City

Capturing LES ambiance with a vibrant brand and colorful persona.

With stunning views of Manhattan, well-crafted cocktails, and one of the best rooftop pools in the city, the Lower East Side’s Mr. Purple embodies the eclectic spirit of a storied neighborhood.

LMNOP developed a sleek brand identity in line with the space’s artist loft vibes, along with a fictional artist persona, Mr. Purple, who brings it all to life. The collage-like visual palette incorporates texture and movement, with overlapping shapes, hand-drawn line work, and photographic elements. Branded collateral, neon signage, and a seamless website experience allow Mr. Purple to make a lasting impression on visitors—both online and in person, fifteen stories above the LES.


  • Brand Narrative
  • Collateral Systems
  • Identity Systems
  • Illustration
  • Menu Design
  • Signage + Wayfinding
  • Web Design