The first thing you would notice when walking into the Mondrian SoHo hotel is the striking blue color used throughout the property.
We wanted to make good use of this beautiful blue on the materials that guests would interact with. We also were able to take the beautiful toile fabric used on the upholstery in the rooms and create a pattern to be printed on branded materials, such as key cards, pencils and more.
PHOTOGRAPHY + STYLING
UX / UI