Morgans Hotel Group launched the global phenomenon of boutique hotels 20 years ago, and to celebrate their rich history they put together a campaign called The Modern Classic.
Each of Morgans' properties has a design aesthetic that is unlike anything you've seen before, awe-inspiring and always over-the-top. So, to capture the essence of Morgans' brand, we concepted, designed, and printed a zine for them to distribute to hotel guests. This project was a print designer's dream, complete with gold-holographic foil, gold staples, fluorescent Pantone inks, collage, illustration, a tear-out poster, and even a little pack of temporary tattoos.
PHOTOGRAPHY + STYLING
UX / UI