Culinary Lab, a Los Angeles based hospitality group, came to us to create a brand identity that would feel like the parent company of all of their diverse properties.
The flavors of Culinary Lab transport guests from Peru to Italy, to Tokyo — and, of course, Los Angeles, so we needed to create an identity that would feel cohesive with all of their brands. To do this, we went for a sleek, minimalist look, playing with the angle of the A's to connect the two words Culinary and Lab. We accentuated this blue line on the website, using it as a tool to lead the visitor through the page.
PHOTOGRAPHY + STYLING
UX / UI