THE MEATBALL SHOP New York City

When The Meatball Shop approached LMNOP, they came with a problem that most restaurants would gladly have.

Business was booming and expansion was on the horizon. Perfect timing for revamping their existing elements to create a unified brand identity that would resonate in their hometown of NYC. We redesigned the logo, typestyles and overall feel of collateral while keeping some of the original identifying elements—so as not to make the redesign unfamiliar to their loyal fans. New taglines and language were used on everything from to-go bags to tees and hats. Menus were cleaned up and signage updated. Same great food and attitude, now with a tight identity to boot.

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