THE BAKING SUPPLY CO. New York City

The Baking Supply Co. creates healthy baking kits for herbal enthusiasts.

They're a bridging the cannabis scene with the food industry through a design-forward approach that reinforces the delightful nature of their product. LMNOP designed a playful brand identity, packaging, and website, using fanciful illustrations, poppy colors, and lively patterns. The beauty lies in the symbolism here. It was all about striking the right balance between a nod to the fact that it's a product for the cannabis-inclined, while not being overtly obvious. The industry is still in its early stages, and being subtle but cheeky was key.

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