SONNY'S New York City

Sonny’s Soda Shoppe, a rooftop cocktail bar and Gelateria at Mondrian Soho, was inspired by 1950’s era Italian beach clubs.

We brought in pink stripes that remind us of umbrellas and beach towels that are pervasive on a Southern Italian beach. And to accompany that, we brought Sonny to life in his bikini best. He is sprinkled throughout the branding, even in the little pieces like the matches. For the opening event, we designed custom Sonny’s sodas that were delivered along with a invitation to the opening party.

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