KINGSIDE New York City

When superstars Scott Gerber and Marc Murphy decided to bring their talents together on a new restaurant, we knew it would be an instant success.

The uber-talented Roman + Williams designed the interior as a nod to mid-century classic American eateries. Keeping in line with the late 40's and 50's diner feel, we used typefaces that had elements of that era, but made sure not to cross over to kitschy. The branding has a bold black and white palette—inspired by the checked floors of the restaurant—with spots of deep red and gold for an extra pop.

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