HUDSON COMMON New York City

The Hudson hotel has a long historical connection to students. At one point NYU even used some of the rooms for student housing. So we certainly kept that in mind when branding their new restaurant Hudson Common.

Serving beers and burgers, the space feels young and casual. We could just picture sitting there all day doodling in our sketch book. And that we did. Illustrator Larry Thacker created the drawings that we spattered all over everything from to go materials to menus, giving the whole project a fun, casual vibe.

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