GREY SALT Tampa, FL

Designed to be a breath of fresh air in the middle of a busy casino floor, the interior of this restaurant is a calming oasis with a bright atmosphere, reminiscent of Mediterranean Seaside villages.

The Mediterranean flavors of the food also help to create a true feeling of dining by the sea in Marc Murphy’s latest restaurant. Like the space itself, LMNOP thought it important to carry over this bright clean aesthetic into the branding. Typography is simple and understated and the colors both eye-catching and calming. We play off of the angle created in the logo on a lot of the collateral pieces. And that color blocking continues through in an artistic and subtle way.

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